As a Product Marketing Manager (PMM) at NetApp, you will be the voice of the customer, a strategic storyteller, and a go-to-market orchestrator. You will own messaging and positioning, drive launch excellence, and deliver insights that shape product strategy and accelerate adoption. This role blends technical depth, market intelligence, and marketing expertise to create compelling narratives and enable predictable, measurable outcomes. \*Positon is based in one of our main headquarters in either San Jose, CA / Raleigh (RTP), NC or Remote-Seattle, WA. We work in a hybrid work environment requiring meeting a set number of days per quarter in-office. Key Responsibilities Messaging & Positioning: Own the end-to-end messaging stack: platform solutions products buyer personas. Develop differentiated positioning and value propositions anchored in customer outcomes. Craft compelling messaging that translates technology into customer outcomes. Market Insights: Conduct TAM/SAM analysis, buyer research, and competitive benchmarking. Go-to-Market Strategy: Lead product launches, develop enablement assets (playbooks, demos, talk tracks), and ensure predictable, measurable outcomes. Build integrated marketing and launch plans, including budget considerations. Sales Enablement: Develop tailored content to empower sellers and partners. Pricing & Packaging: Performance Measurement: Track launch success, pipeline impact, and adoption metrics to optimize GTM strategies. Measure effectiveness of messaging and content and optimize based on KPIs and feedback loops. Job Requirements At least 8 years of experience in a product marketing role within an enterprise technology or cloud solutions company. Deep understanding of buyer personas, customer journeys, and competitive landscapes. Education Typically requires a minimum of 8 years of related experience in addition to a Bachelor's degree in a related technical or marketing field. Additional experience above the stated minimum requirements may be considered in place of a Bachelor's degree. Note to Candidates \*Note to applicants: this role is intended to build a candidate pipeline for upcoming positions. Compensation: The target salary range for this position is $145,000-170,000. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSUs), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in-office and/or in-person expectations, which will be shared during the recruitment process. Equal Opportunity Employer: NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification. That's how our people operate and how we continue to push the boundaries of data infrastructure. NetApp is the trusted partner for organizations transforming data into opportunity. As the only enterprise-grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security. We provide flexibility so you can balance professional ambition with your personal life.