Our team of innovators and visionaries is passionate about pushing the envelope and taking bold risks that inspire people to realize their beautiful potential. With our HQ in Dania Beach and our offices in California and Ohio, we're constantly raising the bar and evolving to create a more diverse and cultivating work environment. We develop our digital platforms and promote industry-leading products across online, mobile, social, and retail markets. Integra Beauty has created L'ange and OFIR two leading consumer goods brands that are paving the way for unlimited brand incubation. In the Senior Growth Marketing Specialist role, you will be obsessed with the mechanics of the entire funnel. Your primary objective is to strategically lower Customer Acquisition Cost (CAC) through conversion rate optimization and aggressively scale Lifetime Value (LTV). You will own the "post-click" journey, ensuring that the traffic we acquire doesn't just convert once, but remains engaged and returns to shop again. Analyze Shopify bounce rates and conversion rates to suggest site improvements. Identify trending beauty ingredients or skincare concerns to pivot marketing angles. Maintain a weekly "Growth Dashboard" tracking MER (Marketing Efficiency Ratio) and New vs. Returning customer spend. Build, launch, and manage daily campaigns in Meta Ads Manager and Google Ads (Search/Shopping). Brief designers/ cross collaborative teams on beauty-specific UGC (User Generated Content) and hooks based on ad performance data. Monitor the "Meta-to-Shopify" data gap using tools like Triple Whale or Northbeam. Deep proficiency in Shopify, Meta, and Google Ads. ~ Strong analytical background (Excel/Google Sheets is a must). ~ Experience with Shopify apps (Upsells, Subscriptions, Reviews). ~ Ability to edit simple video/static assets for quick-turnaround testing. ~ Experience working with creative teams to produce on-brand PDP assets. ~ Data- and detail-obsessed: you track every click and optimize for performance. ~ Strong project management skills and ability to manage multiple SKUs and timelines. ~ Passion for beauty, personal care, or lifestyle brands is a plus. Medical, Dental, Vision, Life Insurance ~L'ange Hair Product Stipend- a quarterly stipend to help you refresh your favorite L'ange products and also try new products!