Goodwin Recruiting
Client Relations & Business Development Representative – Private Pay Home Care
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Goodwin Recruiting
Client Relations & Business Development Representative – Private Pay Home Care
$40,000 - $50,000
Cheshire, Connecticut
Hybrid
RECENTLY POSTED
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Description

Established non-medical home care agency seeking a highly connected and growth-oriented Client Relations & Business Development Representative to expand our private-pay client base throughout Shoreline Connecticut and Cheshire. This role is ideal for a relationship-driven professional with deep connections in local healthcare and senior services who thrives in a flexible, high-autonomy environment.

This position will begin at a minimum of 30 hours per week with strong opportunity for long-term growth and expanded territory responsibility.

Benefits and Compensation:

  • Base salary: $40,000–$50,000 annually (starting at 30 hours/week) (OTE $75,000+)
  • Commission structure: 3–5% of collected revenue from new private-pay clients
  • Monthly and quarterly performance bonuses tied to growth goals
  • Mileage reimbursement
  • Flexible schedule with significant autonomy
  • High income potential tied directly to business growth
  • Opportunity to expand into additional territories and responsibilities
  • Established operational and care support team
  • Ability to make a meaningful impact on seniors and families in the community

Requirements & Qualifications:

  • Minimum 3 years of experience in one or more of the following:
    • Home care or hospice liaison/marketing
    • Assisted living sales or admissions
    • Healthcare business development
  • Proven success generating referrals and converting private-pay clients
  • Strong existing relationships within the Shoreline CT and/or Cheshire healthcare and senior care markets
  • Excellent networking, communication, and presentation skills
  • Valid driver’s license and reliable transportation
  • Ability to work independently while managing multiple referral relationships and client opportunities
  • Comfortable tracking sales pipeline activity, referral development, and revenue outcomes

Must Haves:

  • Build and maintain referral partnerships with hospitals, discharge planners, social workers, physicians, elder law attorneys, fiduciaries, financial planners, wealth advisors, assisted living communities, skilled nursing facilities, and disease-specific associations
  • Represent the agency at networking events, community presentations, healthcare meetings, and local senior-focused organizations
  • Develop territory-specific growth strategies for Branford, Guilford, Madison, Old Saybrook, and Cheshire markets
  • Create and execute follow-up plans for referral sources to increase conversion rates and repeat referrals
  • Collaborate closely with internal care coordination teams to ensure seamless onboarding and client satisfaction
  • Monitor competitor activity and identify opportunities to strengthen market presence
  • Maintain detailed pipeline reporting and revenue forecasting

Preferred Background & Skills:

  • Existing referral relationships within Connecticut senior care and healthcare communities
  • Experience working specifically with private-pay home care services
  • Knowledge of senior care transitions and discharge planning processes
  • Background working with affluent client populations and professional referral sources
  • Strong public speaking and relationship-building abilities
  • Experience using CRM or referral tracking systems
  • Entrepreneurial mindset with the ability to grow a territory independently
Goodwin Recruiting
Client Relations & Business Development Representative – Private Pay Home Care$40,000 - $50,000
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