The Elder Banking team advances the Consumer Bank's approach to serving older customers. We turn deep customer insight, behavioral understanding, and the evolving industry landscape into differentiated banking experiences that meet customer needs. As a Product Director in Product Experience - Elder Banking and reporting to the Elder Banking General Manager, you will own the product strategy and roadmap for this segment - from discovery through delivery. You'll define the design target, sharpen the value proposition, and lead cross-functional teams to build and scale experiences that drive measurable customer outcomes. While the scope is digital-first, you will also shape how critical digital-to-branch handoffs work - so customers can get help seamlessly when it matters most. You are a product-and-experience leader with exceptional design judgment and data fluency - known for turning ambiguity into decisive direction. You bring executive presence, commercial instincts, and the ability to influence senior stakeholders and align cross-functional teams around shared objectives including what to build, why it matters, and how we'll measure success. Job responsibilities Own the end-to-end product vision and strategy for Elder Banking - translating business priorities into an executable roadmap. Lead discovery and definition: clarify the design target, sharpen the value proposition, and translate customer needs into buildable experience requirements. Set the standard for success: define future-state journeys, experience principles, and success metrics that guide prioritization and investment decisions. Drive cross-functional alignment with key partners to deliver relevant, compliant product experiences and measurable outcomes. Drive commercialization and differentiation in-market: shape go-to-market strategy, maintain a strong competitive POV, track trends/adjacent solutions, and identify opportunities to create durable advantage. Create executive clarity through crisp storytelling and artifacts (journeys, service blueprints, experience narratives) that accelerate alignment and decisions. Raise the bar on team culture: operate with pace, ownership, and high standards; contribute to a high-performing, collaborative environment. Required qualifications, capabilities, and skills 8+ years leading product experience / service design / product strategy for large-scale, end-to-end digital customer experiences. Demonstrated ability to take ambiguous problem spaces from insight, hypothesis, concept, test, roadmap, delivery, with strong experimentation and measurement discipline. Proven ability to influence senior stakeholders, frame tradeoffs, and drive decisions in a matrixed environment. Strong craft in experience strategy (journey mapping, service blueprinting, north-star visioning) and the ability to translate it into build-ready requirements. Excellent written and verbal communication, with an ability to tailor messaging to executives, partners, and delivery teams. High ownership and bias to action; strong prioritization judgment and comfort operating at pace in a highly regulated environment. Bachelor's degree Preferred qualifications, capabilities, and skills Recognized thought leader within a related field Experience in financial services with a focus on digital and/or retail banking Digital enthusiast and first tech adopters Advanced degree